Many consumers consider selling their home directly but eventually turn to REALTORS®. Smart home sellers realize they need the expertise in pricing their home, making connections with REALTORS® working with buyers, arranging and staffing open houses, and coordinating with other professionals in the sales process.

Only about half of all real estate agents are REALTORS® -- the top half, in our not-so-humble opinion. REALTORS® work independently, for small agencies, or for large brokerages. They help people buy and sell residential or commercial properties, vacation homes, and land; they conduct appraisals; they operate in the United States and in other countries; some specialize in auctions; and others are buyer's representatives.

REALTORS® Are Experts

The home price for sellers who use an agent is 16 percent higher than for those who don't, according to NAR's 2005 Profile of Home Buyers and Sellers, and nine out of 10 home buyers use a real estate agent in the search process.

Why Use a REALTOR®?

Real estate transactions involve one of the biggest financial investments most people experience in their lifetime. Here are 12 ways a REALTOR® will make your home buying or selling experience better.


  • REALTORS® Are Part of the Community
  • REALTORS® Work to End Housing Discrimination - during April, which is Fair Housing Month, and all year long.
  • REALTORS® are active members of their communities.
  • REALTORS® Protect You
  • Only REALTORS® follow a Code of Ethics
  • To be a member of NAR and a REALTOR®, a real estate agent must abide by a set of professional principles and serve clients fairly.
  • Learn how the Code of Ethics affects everyday real estate practices

About the Park City Board of REALTORS® (PCBR)

The Park City Board of REALTORS® was formed in 1980 and has been an active force in the community and real estate industry in Park City since that time. The Board consists of approximately 900 full time and part time REALTOR® members and 109 Affiliate (real estate related) members. The Board Office is staffed by a CEO and six full time personnel and part time personnel.

A REALTOR® is much more than just a licensed real estate agent. A REALTOR® is a real estate professional who is a member of the NATIONAL ASSOCIATION OF REALTORS®, UTAH ASSOCIATION OF REALTORS® and the PARK CITY BOARD OF REALTORS® subscribing to its strict Code of Ethics. This distinguished professional is committed to protecting and promoting private ownership of real property, establishing and maintaining high professional standards of practice, and creating unity in the NATIONAL ASSOCIATION OF REALTORS® organization.

There are many designations that REALTORS® may attain as a member of the NATIONAL ASSOCIATION OF REALTORS® in conjunction with its Institutes, Societies and Councils. Fifteen designations are available for professionals who want to excel in real property and land use consulting, commercial sales, residential sales, management and brokerage, appraisals, property management, counseling and legal issues, leadership, industrial areas and buyer representation.

The designations offer REALTORS® the opportunity to increase members' skills, knowledge and productivity. You'll find the list of designations in Real Estate Q & A's on our website under Professional Designations.

Graduate REALTOR® Institute (GRI) and Certified Residential Specialist (CRS) are two frequently cited advanced education designations that REALTORS® strive to attain after obtaining their license with the Division of Real Estate.

The GRI designation requires six specialized classes of real estate transactions, totaling 89 hours that is controlled by the UTAH ASSOCIATION OF REALTORS®.

The Certified Residential Specialist (CRS) requires obtaining the GRI designation, three specialized classes, 75 transactions within the last five years and additional elective credits. An annual membership fee is required for use of the CRS designation.

The Utah Division of Real Estate requires licensed real estate agents to complete twelve classroom hours of certified continuing real estate education within the two-year period preceding the licensee's renewal date.

The Park City Board of REALTORS® is a proud and active participant in many community services. The countless hours, donations and creative energy expended by local REALTORS® have benefited a number of local causes and programs. The largest community effort has been the Annual Luxury Home Tour of Deer Valley/Park City. For the past eight years, the proceeds have been donated to the Peace House of Summit and Wasatch Counties and the YWCA Women in Jeopardy program.